DIA Support Service. How to file a complaint or leave a suggestion?

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This online resource is not an official company website, is not affiliated with it by affiliation, partnership or representation and does not act on its behalf. Information is posted for informational purposes only. Current and legally significant information is published exclusively on the official company website: https://www.dia.es/

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Address and phone

Contacts
Customer Service:+34 912 170 453
Email
Customer Service:[email protected]
Data Protection:[email protected]
Investor Relations:[email protected]
Press Office:[email protected]
Reviews on external sites:Trustpilot:1.8;Glassdoor:3.5;Indeed:3.5;Wanderlog:3.8
Country:Spain
Key conclusions from reviews:
Customers frequently praise DIA for its competitive pricing, convenient neighborhood locations, and a good variety of products, including gluten-free options and fresh fish sections. However, verified reviews highlight negative experiences such as poor customer service at checkouts, technical issues with the mobile app, and disputes over digital purchase receipts and refunds. Suggested improvements include providing clearer information on store-specific offers and ensuring that staff are more helpful and polite during the payment and security check processes.
Legal name:Distribuidora Internacional de Alimentación, S.A.
Address:Calle Jacinto Benavente, 2-A, Las Rozas (Madrid),28232, Spain
Number of employees:33000
Link to vacancies:https://empleo.dia.es/
Price comparison:
  • Milk DIA semiskimmed 1L: 0.91 EUR
  • Extra virgin olive oil DIA 1L: 8.95 EUR
  • Eggs size L 12 units: 2.35 EUR
  • White rice DIA 1kg: 1.30 EUR
  • Bananas 1kg: 1.59 EUR
  • Sliced bread DIA 460g: 1.15 EUR
Number of stores:2350
Awards and certifications:
  • AENOR Animal Welfare Certificate
  • IFS Food Certification
  • ISO 14001
  • ISO 50001
  • Top Employer Spain 2024
  • Top Employer Europe 2024
Company policies:Politica de privacidad, Condiciones de uso, Politica de cookies, Condiciones generales de venta
Discounts and promotions:
  • Club DIA:a digital loyalty program providing personalized discount coupons and exclusive member prices on selected products
  • Finandia:a store credit card offering payment financing options and monthly cashback on purchases
  • App DIA:a mobile tool for managing digital coupons and tracking savings
Delivery cost:Delivery available:3.99 EUR
Promotion names:
  • Weekly Brochure
  • Club Dia Coupons
  • Monthly Offer
  • Low Prices
  • Online Promotions
  • Category Discounts
Google Business Profile:Google Maps
Media mentions:reuters.com, bloomberg.com, esmmagazine.com, retail-insight-network.com, marketwatch.com

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About the company

Description:DIA was founded in Spain in 1979 and operates as a multinational retail company with headquarters in Las Rozas, Madrid. As of the end of 2023, the group maintains a network of 3,311 stores across Spain, Argentina, and Brazil, employing approximately 23,200 people. In the 2023 financial year, DIA reported net sales of 6.759 billion euros.
Categories:
  • Fresh
  • Pantry
  • Dairy, Yogurt and Eggs
  • Bakery and Pastry
  • Frozen
  • Drinks
  • Household and Cleaning
  • Personal Care and Hygiene
  • Baby
  • Pets
Year of foundation:1979
Capital amount:290,294,490.00 €
News:
Dia Group has launched its new 2025–2029 Strategic Plan focused on accelerating organic growth and leading the industry in profitability. The plan forecasts annual gross sales growth between 4% and 6% in Spain with a target to open 300 new proximity stores. To support this growth, the company completed a debt refinancing agreement for 885 million euros and implemented a reverse stock split. Recent financial results show a net profit of 129 million euros for the last fiscal year and a 140% annual recovery in share price. Additionally, a sustainability plan for 2026–2029 was introduced to increase local economic impact and decarbonize store refrigeration systems. The Board of Directors has been restructured to increase the proportion of independent directors and female representation. You can read the full news on the DIA website.

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